About Salud

Salud is an American skincare brand that embodies compassion, balance and intuitive alignment. With a formula philosophy that encourages all to treat their body as a sanctuary in a busy world, the brand celebrates living in harmony with nature, everyday.


At the heart of Salud’s collections are skincare essentials that are naturally sustainable and distinctively elevated. These formulas are complimented by organically grown ingredients that are sourced from 14+ certified organic farms worldwide. Each piece is designed to evoke a sense of calm remembrance that your purpose is to live as an honest expression of your true nature, not to be determined by anyone else.


Founded in 2015 by Parsons Fashion alum, Alison Rojas Metcalfe, the brand reflects her expertise in sustainable design, ethical supply chains, and fine art. A pioneer in conscious consumerism and sustainable fashion, Alison led the California-based ethical fashion brand, prAna, with the launch of the first Fair Trade USA apparel collection in 2011, their bluesign® chemical management program and their Materials Thermometer before pivoting to clean beauty and skincare.


Salud is a brand built for all to experience the natural beauty that exists in themselves when they remove the outside noise. The brand aligns with the organic elegance of natural ingredients and materials as an alternative to a world of synthetics. Salud’s studio is dedicated to mindfully hand-pouring each piece in small batches, supporting local and organic farming and uses glass packaging to protect formulas and encourage reusability. With a vision of skincare as an expression of inner harmony, Salud is your personal sanctuary in an ever changing world.